![]() ![]() In-app messages are proven to boost retention by 30% when properly implemented. ![]() The average app loses 77% of its daily active users (DAUs) within the first 3 days after install.DAU /MAU ratio of around 20% is considered good, with anything above 25% being quite exceptional.Average retention rate Day 30 (Android) – 2.59%.Average retention rate Day 1 (Android) – 23.01%.Average retention rate Day 30 (iOS) – 4.13%.Average retention rate Day 1 (iOS) – 25.65%.Research into worldwide retention rate shows that the average retention rate across 31 mobile app categories was 25.3% on Day 1, before falling to 5.7% by Day 30.Connect today! Mobile app retention key statistics With benchmarking tools, Data.ai’s latest data product allows you to see how your app contrasts to market estimates of a predefined or customizable app group. Unify your data from app stores in one dashboard ![]()
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